What is data mining and what skills to be equipped to do data mining?
Data mining is a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers to develop more effective marketing strategies, increase sales and decrease costs. Ms Irene Boey is no stranger to this field and she has been involved in it for more than 20 years. What kept her going?
Irene Boey Data Strategist & Consulting Director, Integral Solutions (Asia) Pte Ltd